The VR Companies Shaking Up Location-Based Entertainment.
On 3rd October this year, Marvel Studios and ILMxLAB announced a new location-based VR experience—Avengers: Damage Control—would be available for a limited period at The VOID. Like other VOID experiences, this experience features a combination of VR and real-world sets, allowing players to physically interact with real environments and objects. The Void’s latest collaboration is with Sony Pictures Virtual Reality for a new Jumanji: Reverse The Curse VR experience. The four-player experience will be available at select VOID locations from 27th November, just ahead of the premiere of Jumanji: The Next Level on 13th December.
This new technology promises to not only increase the overall quality of the experiences but cut the prices of their warehouse-scale packages as well. The company hit one million plays in August 2019 and also opened its first London, UK location at the end of October.